Eska Spring Water
Package Redesign & Brand Relaunch

Ask

Relaunch Quebec’s most popular spring and sparkling water brand with new package design and new creative to introduce its new 100% recycled plastic bottles.

Intentional Solution

In collaboration with Create160, we developed ‘Follow your true nature.’ A brand campaign about how Eska spring water became its purest, best-self by letting nature follow its true nature - that encourages consumers to aim to be their best-selves by doing the same.

We re-designed Eska’s labels and packaging to introduce their new 100% recyclable bottles made from 100% recycled plastic. Our ‘(Re)Cycle of life’ initiative launched the new look along with Eska’s fervent commitment to respect and protect nature. .

Virgin-plastic-use 100% down.

Sales, distribution, and followers up.

And Quebec’s top water brand is more loved than ever.