Mountain Valley Spring Water
360 Brand Campaign
Ask
Grow 150-year-old Mountain Valley Spring Water from an iconic regional brand to a national one in a sea of bottled water sameness.
Intentional Solution
In collaboration with Create160, we invited a divided country ‘Back to the source’ to hydrate on harmony, unity, and free expression by placing America’s oldest and first-ever bottled spring water at the center of the nation’s food and music scene in this 360 brand campaign.
We sponsored tons of events including Luck Music at Willie Nelson’s ranch and LA Food & Wine. We hosted private concerts in Dallas, mile-long dinners in Brooklyn, optimized on diehard-fan-influencers, and created a celebrity chef ambassador program. Our ‘Food For Good Initiative’ highlighted the altruistic impact each of our chefs are making in their communities.
We exponentially grew our customer base nationwide while building a cult following of top chefs, artists, hipsters and foodies. Recent TMV celebrity sightings include The Edge, Jay-Z and Siobhan Roy.
Numbers have been on the rise for 5 years and counting; Followers up 158%, Food-service up 51%, Retail up 26%, Home delivery up 14%. And lead generation up to 52k/year vs 24k/yr in 2017.
Mountain Valley. Back to the source.
Luck Music Festival.
Event and Video.
Food for Good Initiative: Alma Farms.
The formerly incarcerated re-cultivate their lives.
Food for Good Initiative: Michael Reed.
Building community in downtown Los Angeles.
150 Years of Gratitude.
Brand Video.
Reconnect to the source.
Post Lockdown Video.
Eat Drink Vegan Fest.
Event and Video.
